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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
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Building communities in and out of the store
8LED 60LM Emergenza Solar Lanterna Dinamo mano-piegando a gomito Light AM Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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8PCS Tactical Flashlight Zoomable 90000LM 5Mode LED T6 LED Adjustable Focus! Loss Prevention
8X L2 LED Flashlight Torch Glaring USB Rechargeable Outdoor Super Bright Light Chief protector: Inside the business of loss prevention
Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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9 100W Handheld Spotlight Camping Hunting HID Xenon Light Torch w Battery Clip How tech is evolving the customer experience at HSN, QVC and Zulily
9.99 Euro Liter MUC-OFF Bike Cleaner Fahrrad Reiniger 4 Liter inkl. Trigger
900g Snowline Pressure Rice Cooker 4-5 People Camping Outdoor Teflon_RU Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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920 Lumen Rechargeable Li-ion LED Light Work Spotlight w USB Power Charger 10-W

NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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A.S.3A Active Shooter level 3A ballistic shield long Let’s taco ‘bout trade on Cinco de Mayo
 
As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
AA Shield Bullet Proof Soft Panel Body Armor Aramid Core Lvl IIIA 3A 6x8 Pair
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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Abbigliamento Triathlon Completo Ciclismo Body L size Where retailers are investing in 2019
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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girls are walking with shopping bags outside
 

Read the latest from STORES Magazine

Abus Pedelec + Casque Édition bluee S M 52-57cm May 8, 2019
Mobile hotels now checking in
Abus Yadd I Bike Helmet, Unisex, Yadd-i, Brilliant Grey,55-59cm (m) - Yadd Grey May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
800 lumens LED Sensor Headlamp Light Cree XP-E R3 Head Torch Bright 3 Mode
Academy Propaganda Zero Snowboard 2019 Green 152
Acebeam K65 6200LM Tactical Cool White Flashlight - 1014M - 5 Years Warranty May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
80000LM Lamp T6LED Flashlight Torch Lamp Zoom Rechargeable 18650battery+Charger
April 29, 2019
Talbots modernizes planning processes
AceLife Cornhole Bean Bag Toss Game Set (SHELF 85)(W)
Acros Road Straightpull Course Charbon 28 Qr9 Qr10 Ensemble de Roue Shimano A woman interviews a man at the NRF Foundation Rise-Up event
 

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NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.