a family is shown in the kitchen after grocery shopping

Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
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Building communities in and out of the store
Assos tB.laalaLai S5 Cycling Suit Size Medium White Green Swiss with Chamois New Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Assos Women’s Full Zip Winter fleece Sleeveless Cycling Vest XS Team Edition Loss Prevention
Astro Pneumatic 12SL Slim Light Rechargeable Led Inspection Light Chief protector: Inside the business of loss prevention
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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ATAIRSOFT Tactical Airsoft Paintball MOLLE RRV VEST with pouches DE Tan How tech is evolving the customer experience at HSN, QVC and Zulily
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NRF SmartBrief

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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Augason Farms Breakfast Emergency Food Supply, 4 gal. Where retailers are investing in 2019
Augason Farms Deluxe Emergency 30-Day Food Supply (1 Person), 200 Servings, 3...

The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Read the latest from STORES Magazine

Augason Farms POTATO SLICES, 10 lb , Survival Camping Disaster Food Storage May 8, 2019
Mobile hotels now checking in
Augason Farms, Vegetable Stew Blend, 12 lbs, 4-gallon pail Certified Gluten Free May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
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Avain X LCD Strutter Turkey Decoy May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
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April 29, 2019
Talbots modernizes planning processes
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Avio PowerSense Cycling Power Meter - Shimano Compatable Retail’s next generation of talent

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.