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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
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Building communities in and out of the store
New Motorcycle Motorbike Triple S Rubber Inner Outer O-Ring Link Chain Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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New MTB Bicycle Bike Rear Disc Brake Adapter Kit 145mm Green Loss Prevention
Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
Read more
R.Riveter: Empowering military spouses
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
Read more
New Nimble Sports Tan Suede Balance Beam with blueee Folding Gymnastics Mat How tech is evolving the customer experience at HSN, QVC and Zulily
NEW Nitto Technomic Road 1 Quill Stem 50mm 72 Degree 225mm Quill 26.0mm Clamp
New NOS Shimano Dura Ace WH-7700 Rim With Original Decals Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
Read more
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NRF SmartBrief

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    NEW Shadow Conspiracy Vultus BMX Bars 8.5” 28” Rise Lime Green Handlebars Cult Retail’s next generation of talent
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    NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.