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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors
 

NRF’s podcast: Retail Gets Real

NOS SHIMANO 105 LONG CAGE RD-5501 REAR DERAILL
Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
NOS Shimano 600 Ultegra Front Derailleur...Clamp-On (28.6 mm) 8-Speed Model Read more
Building communities in and out of the store
NOS Shimano Deore XT 14G early M730 hubs set, 126 100mm spacing, 36h Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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NOS Shimano Dura-Ace UniGlide (6 and Possible 7-Speed) Freehub (36 Hole 126mm) Loss Prevention
NOS SHIMANO RX100 FRONT DERAILLEUR FD-A551, 1995 Chief protector: Inside the business of loss prevention
Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
Read more
Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
Read more
R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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NOS Simplex Competition Double Chainring vintage Stronglight Magistroni crankset How tech is evolving the customer experience at HSN, QVC and Zulily
NOS SRAM PLASMA DI.R.T Rear Derailleur
NOS SUNTOUR MAEDA IND. RADIUS ACCUSHIFT PLUS REAR DERAILL Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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NOS Surly Mr Whirly Spindle For 68 Or 73 BBs

NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

Nos Old School Dyno GT Ultralite Bmx Brake Guard Yellow Side

NOS VELOCITY DEEP V RIM 28H MSW, 700C

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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NOS VINTAGE RALEIGH PEDALS FOR MOULTON Let’s taco ‘bout trade on Cinco de Mayo
 
As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
NOS VINTAGE SPECIALIZED TURBO S 700x25mm CLINCHER FOLDABLE GUM WALLED TIRE 700c Read more
Addison Bay experiments with pop-ups to grow its customer base
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Read the latest from STORES Magazine

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Mobile hotels now checking in
NRS Women's Flux Drytop - blueee - Size Extra Large - Waterproof - New -Free Ship May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
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Nutritious Louisiana Red Beans and Rice that Cooks by Just Adding Boiling Water May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
NOS REAL Chainring 38T 130 BCD
April 29, 2019
Talbots modernizes planning processes
NWT 124 Alo Yoga Epic Legging Slate Grey Shine Size Large
NWT Gander Mountain Guide Series 3D Leafy Suit A woman interviews a man at the NRF Foundation Rise-Up event
 
NWT Pinnacle Womens Full Wetsuit Size XLarge XL Siren3  3mm Retail’s next generation of talent
O Neill Basic Skins Long Sleeve Crew Mens Surf Gear Rash Vest - White All Sizes

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.