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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors
 

NRF’s podcast: Retail Gets Real

NEW H Plus Son 700c 32h White Formation Face 42mm Deep
Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
New HARO 1 1 8'' Threadless Fork 20'' Mid new School Freestyle Bmx Master trail Read more
Building communities in and out of the store
New Heart Rate Monitor Transmitter Belt Vetta Free P&P Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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New Hi-Tec Men’s Euredrek III Waterproof Trekking Hiking Walking Boots Loss Prevention
NEW Hope Pro 3 Pro2 Evo Steel Freehub FULL WARRANTY Chief protector: Inside the business of loss prevention
Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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NEW IN BOX 2019 Fizik ANTARES R3 OPEN K IUM RAILS ROAD BIKE SADDLE Fi'zi k Kium How tech is evolving the customer experience at HSN, QVC and Zulily
NEW in Box Shimano 105 R7000 CS-R7000 12-25T Cassette 11 speed Road Bike
NEW Industry Nine Torch Mountain and Fat Freehub Shimano HG Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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New KCNC Razor Stainless disc redor, 180mm, 6 bolt 85g superlight, 1 pair 2 pcs
Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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New King Kong Duffle Bag - Junior - Pink from The WOD Life Let’s taco ‘bout trade on Cinco de Mayo
 
As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
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New light weight hydraulic e-bike e-brake universal voltage full kit pair Addison Bay DC pop-up store
CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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NEW Lorna Jane Brooklyn Casual Tank Where retailers are investing in 2019
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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NEW Lorna Jane Motion Excel Tank
girls are walking with shopping bags outside
 

Read the latest from STORES Magazine

NEW Lorna Jane Sophistication Zip Through May 8, 2019
Mobile hotels now checking in
NEW Lorna Jane Workout Towel May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
New Genuine Innovations 16gram Threaded Cartridges Box of 20
NEW Manto Diamond competition gi. A1 BJJ jiu jitsu, atama fuji tatami scramble
NEW Mavic Ksyrium ES Wheelset, Anniversary Edition Helium,Campy,Vredestein tires May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
New Ghillie Suit Snow White Camouflage Hunting Suit 4-Piece + Bag
April 29, 2019
Talbots modernizes planning processes
NEW Maxxis Ardent Tire 27.5 x 2.25 Folding 60tpi Dual Compound Tubeless Ready
New Maxxis High Roller II 26 x 2.40 Tire Folding 60tpi 3C Maxx Terra EXO A woman interviews a man at the NRF Foundation Rise-Up event
 
NEW Maxxis Minion DHF 29 x 2.5 EXO Tubeless Ready Tire Free Expedited Shipping Retail’s next generation of talent
New Maxxis PACE Tyre MTB Bike XC Trail Fast Rolling Off-Road 27.5 X 1.95 FOLDING

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.