a family is shown in the kitchen after grocery shopping

Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
Building communities in and out of the store
Dura Ace EX headset 7200 Shimano BSC 1 threaded Vintage Bike NIB NOS Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Durable 36V 12.5Ah Li-Ion Battery w USB Port +Charger for ebike Bike Bicycle UT Loss Prevention
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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Duraturf Crabgrass Plus Weed Killer, No. 60492 60490, by Bonide Products Inc How tech is evolving the customer experience at HSN, QVC and Zulily
DVO Diamond Boost Trail Fork 27.5 , 170mm, 15mm Axle, Tapered Steerer, Green
Dycem Non-Slip Material Roll, bluee, 16 X 3.25 ft Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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Eagle River Tent 18x10 Ft 8 People Capacity Portable for Family Outdoor Camping
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Read the latest from STORES Magazine

Easton EC90 SL Carbon Bicycle Bike Stem 31.8 x 0 degree x 120mm Matte UD Carbon May 8, 2019
Mobile hotels now checking in
EASTON S2Z 29OZ 32'' BAT (A2Z005779) May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
Dukes generator 148 cm WoodCore  snowboard
Easy Camp Double Daybreak Pop-Up Tent, Light Dark bluee, 5709388080134
Easy Pop Up Beach Tent w screened openings much cooler & spacious fits 4 Person May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
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April 29, 2019
Talbots modernizes planning processes
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NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.