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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
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Building communities in and out of the store
Scott Apic Plus Ski Helmet Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
Read more
Scott Crus - R Lady Cycling shoes - Size 38 Loss Prevention
Scott Grenade Evo Vtt Genouillères Chief protector: Inside the business of loss prevention
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
Read more
Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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Scott Punisher 95 Skis - 185cm (2018) How tech is evolving the customer experience at HSN, QVC and Zulily
Scott Road Pro Lady Bike shoes White Eu 38 or US 6.5
Scott Team Racing Mountain Bike Frame 16 Vintage Tange Ultimate Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
Read more
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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Read the latest from STORES Magazine

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Mobile hotels now checking in
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Pilot Flying J streamlines cash management processes
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Form-fitted takes on a whole new meaning
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Neutrogena gets close-up and personal
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New app connects in-store associates with online shoppers
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April 29, 2019
Talbots modernizes planning processes
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See All 160 degree Convex Security Mirror 18 dia. N18 A woman interviews a man at the NRF Foundation Rise-Up event
 

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NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.