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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors
 

NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
ASICS SCARPA GEL NIMBUS 20 - 400NVY - 10.5 (4549957601435) Read more
Building communities in and out of the store
ASICS SCARPA GEL-NIMBUS 20 - 004GREENBLK - 10.5 (4549957601251) Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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ASICS T888N Women's Gel-Kenun MX Running shoes Chief protector: Inside the business of loss prevention
Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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ASICS Training Wear Limo Pants 2031A255 Men's PeaCoat How tech is evolving the customer experience at HSN, QVC and Zulily
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Asics womens gel fujitrabuco 2 trail offroad shoes uk41 2 Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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ASICS Women's FuzeX Rush Running shoes

NRF SmartBrief

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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Asics Women's Gel-Pulse 8 Running shoes, 7 Let’s taco ‘bout trade on Cinco de Mayo
 
As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
ASICS Women's Noosa Ff 2 Training shoes 4
ASICS Wrestling Boxing shoes MATCONTROL 1081A022 blueee White US10(27cm) Addison Bay DC pop-up store
CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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A-System, Power Twister Alternative with Adjustable Resistance

The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Read the latest from STORES Magazine

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Mobile hotels now checking in
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Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
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ATTACCO MANUBRIO EASTON EA90 ZERO GRADI 135 GR.110 mm. 31,8
ATTACCO MANUBRIO ITM MILLENIUM CARBONIO L = 120 . DIAMETRO 28.6 PER GANCIO 25.4 May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
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April 29, 2019
Talbots modernizes planning processes
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NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.