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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors
 

NRF’s podcast: Retail Gets Real

Altra Solstice - blueee - Women's Running shoes
Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
Altra Torin 3.0 - Lime - Women's Running shoes - Size 6 Read more
Building communities in and out of the store
Altra Womens Escalante 1.0 Zero Drop Running shoes Trainers Grey Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Altra Women's Provision 3.0 Trail Runner, Dark blueee, 8 US Used Loss Prevention
Altra Women's Torin 3 Running shoes, Purple orange, 8.5 B US Used Chief protector: Inside the business of loss prevention
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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Alufelge 24 Zoll 57 mm mattblack How tech is evolving the customer experience at HSN, QVC and Zulily
Alufelgen + Reifen X4 20 GM Cc-U für Volkswagen Transporter T5 T6 T28 T30 T32
Alufelgen 17 Gunmetal Motion für 4x100 Peugeot Predon Renault Modelle Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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Alufelgen 18 Fluss R6 Spl für 5x112 Audi A4 A6 A8 Tt Roadster Q2 Q3 Q5

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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Form-fitted takes on a whole new meaning
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April 30, 2019
New app connects in-store associates with online shoppers
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April 29, 2019
Talbots modernizes planning processes
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Answer Predaper Carbon SL MTB Handlebar 750 1 Rise Wet Red A woman interviews a man at the NRF Foundation Rise-Up event
 

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Antique 1876 Andrew B. Hendryx Skeleton Single Action Fly Reel Brass Lot L-4 Retail’s next generation of talent
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NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.