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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
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Building communities in and out of the store
Body Champ BCB5860 Olympic Weight Bench adjustable for multiple exercises Sealed Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Body Power PL1000 NEW Push up Stand Parallettes 12x24 inch Non-slip with Grip - Chief protector: Inside the business of loss prevention
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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Body Solid 47-Inch EZ Curl Olympic Bar, Chrome How tech is evolving the customer experience at HSN, QVC and Zulily
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BODY SOLID GDCC2OO.1 FUNCTIONAL TRAINER  - COMMERCIAL RATED Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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NRF SmartBrief

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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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April 30, 2019
New app connects in-store associates with online shoppers
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Talbots modernizes planning processes
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BONTRAGER AT-550 BICYCLE 7 SPEED 26 INCH 36 SPOKE WHEELSET 135 MM Retail’s next generation of talent
Bontrager Inform RL 128mm Hollow Stainless Steel Rails Road Bike Saddle

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.