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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
Building communities in and out of the store
In. S. I. 12 mouth Myler Bit Neil Merrill Cheek NWT (PRICE REDUCED ) Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Indian Bosal w Flannel Print One Ear Headstall Chief protector: Inside the business of loss prevention
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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Inflatable Bubble Tent Eco Friendly Single Tunnel Luxury Dome Clear Air Blower How tech is evolving the customer experience at HSN, QVC and Zulily
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Inline Rolls 4 Hyper Concrete + G 84A Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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    Japanese brand POLE&LINE THE QUIVER 5 DELUXE quiver rod bag for carp fishing Retail’s next generation of talent
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    NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.