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a family is shown in the kitchen after grocery shopping

Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors
 

NRF’s podcast: Retail Gets Real

MAXXIS Ikon 29x2.20 120TPI Foldable Exo 3C 590g
Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
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Building communities in and out of the store
Maxxis Ikon Tire 27.5x2.20 Tire 60tpi, Single Compound, Tubeless, Skinwall Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Maxxis Ikon+ Dual Compound EXO Tubeless Ready Folding Bead Tire 27.5 x 2.80 Loss Prevention
Maxxis Mammoth Folding Fat Bike Tire Dual EXO Tubeless 120 TPI 26 x 4.0 Chief protector: Inside the business of loss prevention
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
Maxxis Minion Dhf 26 X 2.50 3C Maxx Grip Tire 60 Tpi Bike Anthropologie model wearing bandana and colorful shirt
Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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Maxxis Minion DHF 27.5 x 2.3 120 TPI Folding 3C Maxx Terra TR DD MTB tyre How tech is evolving the customer experience at HSN, QVC and Zulily
Maxxis Minion DHF 29 x 2.50 Tire 60tpi Dual Compound DH Casing, Tubeless Ready
Maxxis Minion DHF 3C EXO TR Tire - 27.5 x 2.6 Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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Maxxis Minion DHF Front 3C 2-PLY Tire 27.5x2.5 Bk Wire 60 3c 2ply

NRF SmartBrief

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Maxxis High Roller II 3C Maxxterra EXO 27.5 x 2.30 Enduro Mountain Bike Tires

Maxxis Minion DHF Tire 29 x 2.50 Folding 120tpi 3C MaxxTerra Compound EXO Tubel

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    NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.