G. Loomis Classic Casting Fishing Rod CR724 IMX
G. LOOMIS CROSSCURRENT 9' 11WT 4 Piece Fly Rod - NEW

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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors
 

NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
G. Loomis GLX 954C FPR Flipping Rod NEW MODEL Read more
Building communities in and out of the store
G. Loomis Greenwater Saltwater Fishing Rod GWPR842S Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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G. Loomis IMX PRO Jig and Worm Casting Rod 7'1 Med. Ex-Fast Loss Prevention
G. Loomis IMX-PRO 803C JWR Casting Rod - Jig & Worm Chief protector: Inside the business of loss prevention
Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
G. Loomis IMX-PRO Shakyhead Spinning Rod 6'10 Mag-Medium Ex-Fast Anthropologie model wearing bandana and colorful shirt
Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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G. Loomis NRX 842S MR Inshore Spinning Rod How tech is evolving the customer experience at HSN, QVC and Zulily
G. Loomis NRX Jig and Worm Casting Rod 6'8 Heavy Fast
G. Loomis Pro Green PGR884S Spinning Rod Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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G. Loomis Trout Panfish Spinning Fishing Rod SR720-2 GL3

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G.LOOMIS IMX 853S JWR Jig & Worm 7'1 8-14LB Line MH Spinning Rod
Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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G.Loomis WJR752S GLX Walleye Series 6'3'' Fast 1 Piece Rod (11794-01) Let’s taco ‘bout trade on Cinco de Mayo
 
As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Gamakatsu Rod Kaijou Tsuribori Core Spec H 4.0 From Stylish Anglers Japan
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Form-fitted takes on a whole new meaning
G Loomis Trout Series GLX Spinning Rod TSR801-2 GLX 6'8 Ultra Light 2pc
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April 30, 2019
New app connects in-store associates with online shoppers
G LOOMIS TROUT SERIES TSR681-2 SPINNING ROD BRAND NEW
April 29, 2019
Talbots modernizes planning processes
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GARBOLINO GAME OVER CARP RBG900 POLE Retail’s next generation of talent
Gardner Bender Super-Blower Power Conduit Fishing System (BLOWER ONLY)

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.